29-08-2021
Baladna announced the commencement of Mr. Pete Hillardis as CEO of the company to succeed Mr. Malcolm Jordan, who succeeded in leading the company’s business and its strong expansion and growth, especially after its successful listing on the Qatar Stock Exchange in 2019. He was also able to face the challenges imposed by the Corona pandemic, as our country achieved a significant increase in the volume of revenues increased by 67.6% to reach 814.8 million Qatari riyals in the year 2020.
Mr. Pete has more than 30 years of experience in entrepreneurship and food and dairy industry, working across Europe, Asia and the Pacific. Most recently, he held the position of President of Perfetti Van Melle, a leading global Italian-Dutch confectionery company, responsible for the consumer sector in nine countries in the Europe and Asia Pacific region.
Previously, Mr. Pete held leadership positions at the Dutch cooperative 'Royal FrieslandCampina' Where he was an executive board member and chief operating officer of the cheese, butter and powdered milk sector. Mr. Pitt aims to grow our country by 15-20% over the coming years while overseeing the company's global expansion and continuing to play a key role in Qatar's food security.