06-06-2022
Masraf Al Rayan Q.P.S.C. and Estithmar Holding Q.P.S.C. signed through its subsidiary, Estithmar Ventures Real Estate Development LLC, a sponsorship agreement for the “Doha Winter Wonderland” entertainment city, at the signing ceremony which was held at The e18hteen Tower in Lusail City on Sunday, June 5, 2022.
The agreement was signed by Mrs. Eman Al-Nuaimi, Director of Corporate Relations and Marketing Department at Masraf Al Rayan, and Mr. Henrik Christiansen, CEO of Investment Holding Q.P.S.C, in the presence of Mr. Fahd bin Abdullah Al Khalifa, CEO of Masraf Al Rayan, and Mr. Moataz Al-Khayyat, Chairman of the Board of Directors of Estithmar Holding, along with a group of executive leaders in the two companies.
Under this agreement, Masraf Al Rayan became one of the main sponsors of Doha's Winter Wonderland entertainment city.
Doha Winter Wonderland is the most important tourist attraction on Al Maha Island, and it constitutes - along with other attractions on the island - a quantum leap in the tourism and entertainment sector in the State of Qatar, and is expected to receive more than 1.5 million visitors annually.
Estithmar Holding Q.P.S.C and IMG International are participating in the implementation of this project, in cooperation with Qatar Tourism and Qatari Diar.
IMG will operate Doha Winter Wonderland, a leading global event, show and entertainment destination company, and operate the famous Winter Wonderland theme park in London's Hyde Park, and host major international events such as the Frieze Art Fair and New York Fashion Week entertainment and the Miami and Madrid tennis championships.
Doha Winter Wonderland covers an area of 93,000 square meters and contains 50 different games, including 10 for lovers of adventure and excitement, a roller coaster, 25 for families, 15 for children, in addition to a giant spinning wheel, which offers entertainment experiences for all groups and ages.
On this occasion, Mr. Fahad bin Abdullah Al Khalifa, CEO of Al Rayan Bank, said: “We are pleased to be a major sponsor of one of the largest leisure tourism projects in the country, which is operated by reputable international companies in the field of entertainment, in support of Qatar’s national strategy for the tourism sector within Qatar Vision 2030, and we are confident that Doha Winter Wonderland will contribute significantly to attracting tourists and improving the tourism and entertainment experience in Qatar, which will be directly and positively reflected in enhancing the presence of the Masraf Al Rayan brand among tourists from the countries of the region and the world.”
For his part, Henrik Christiansen, Chief Executive Officer of Investment Holding Q.P.S.C. said: “Doha Winter Wonderland is a unique attraction and a qualitative addition to the inbound and outbound tourism options, and is expected to attract tourists from all over the world. We aim to be an active contributor to the growth of tourism internally and externally in Qatar, and to consolidate its position on the global tourism map in line with the Qatar National Vision 2030, especially with the continuation of the holding of Major sporting events such as the FIFA World Cup 2022 and the Asian Games 2030.