26-06-2022
Estithmar Holding Q.P.S.C. announced the signing of an agreement with Ooredoo, under which Ooredoo will be one of the main sponsors of the Lusail Winter Wonderland entertainment project.
The agreement was signed at Ooredoo Headquarters on Thursday, June 23, 2022, in the presence of Sheikh Mohammed bin Abdullah Al Thani, CEO of Ooredoo, Sheikh Nasser bin Hamad bin Nasser Al Thani, Chief Commercial Officer at Ooredoo, and Mr. Moataz Al Khayat, Chairman of Estithmar Holding Q.P.S.C.
The agreement was signed on the part of Ooredoo by Ms. Mozah Khaled Al-Mohannadi, Director of Sponsorships, Social Responsibility and Strategic Media, and on the part of Estithmar Holding Q.P.S.C., Mr. Henrik Christiansen, Group CEO.
Under the sponsorship agreement, Ooredoo will obtain the naming rights for the project's main roller coaster, which will be called Ooredoo 5G. Both entities will also cooperate in their respective social media activities. For example, followers of Ooredoo content on social media will be able to view exclusive materials that will be prepared and filmed at Lusail Winter Wonderland.
More than 1.5 million people are expected to visit Lusail Winter Wonderland annually, making it a major tourist attraction and leisure destination in Qatar and the region.
IMG will manage and operate Lusail Winter Wonderland, a leading global event, shows and entertainment destination, and operates the iconic Winter Wonderland in Hyde Park, London.
On this occasion, Henrik Christiansen, CEO of Estithmar Holding Group, said: “We are pleased to collaborate with Ooredoo and welcome its major contribution to the sponsorship of Lusail Winter Wonderland, and the appearance of its logo among the sponsoring brands of the project.” Christiansen added: “In Estithmar Holding, we seek to improve the tourism and entertainment experience in Qatar and diversify the options available to tourists through our world-class projects, which contributes to the growth of tourism internally, and consolidate Qatar’s position on the global tourism map”.
For her part, Moza Khalid Al Mohannadi, Director of Sponsorships, Social Responsibility and Strategic Media at Ooredoo, said: “We are pleased to cooperate with Estithmar Holding to sponsor Lusail Winter Wonderland. In a short period of time, Qatar has become one of the favorite tourist destinations for tourists from all over the world, and we are committed to By providing support and care to these new destinations and contributing to the development of the entertainment and tourism sectors in our country, there is no doubt that Lusail Winter Wonderland will be a wonderful entertainment addition to the residents and visitors of the State of Qatar due to its great diversity and a huge area of games and entertainment options.”
Moza Al Mohannadi added, “With the Ooredoo logo appearing in the gaming zones, the addition of the Ooredoo 5G label on one of the main games and a dedicated booth for our customers on site, this sponsorship is a great opportunity to engage and serve customers in the best possible way.”