02-10-2022
Qatar First Bank LLC (Public) (“QFB”) announced the change of its official name to Lesha Bank LLC (the “Bank”), which is a major milestone in the bank’s ambitious growth journey and a celebration of its achievements over the past few years. past.
The new commercial identity of Qatar First Bank is based on the updated business model that has achieved outstanding financial results so far. It also reflects the natural development of the bank's efforts to transform into a new phase characterized by a new strategic direction aimed at achieving more growth at the local and global levels.
As part of the bank’s efforts to expand its investments, diversify its products and increase its customer base, the new brand identity reflects the bank’s expansion plans and its aspiration to achieve further growth and joint ambition in order for Lesha Bank to achieve leadership in the field of Shariah-compliant investments in Qatar and outside.
Lesha Bank is proud of its legacy, particularly its wide range of Shariah-compliant investment banking services, as well as offering unique and innovative products based on the Bank's extensive knowledge and experience in the investment field. Lesha Bank, with its new brand name, aspires to become the preferred partner in investments that meet the individual needs of its clients through personalized investment options designed to achieve their financial goals.
The new name of the bank is inspired by a city in the northwest part of Qatar, which reflects its deep Qatari roots and heritage, and the new business identity represents the principles of resilience, growth, prosperity and heritage. The Lesha Bank logo, which includes modern and dynamic elements inspired by Arabic calligraphy, also reflects its mission of achieving excellence.
On this occasion, the Chairman of Lesha Bank, His Excellency Sheikh Faisal Bin Thani Al Thani, said: “Over the past few years, Lesha Bank has witnessed a period of growth during which it has achieved exceptional results. The new brand embodies our growth ambitions as well as our mission to reach new horizons and distinction in the way we take care of our investors, and in the way we combine Islamic principles with the creation of a global investment bank. The new identity also represents our deep roots and history in the Qatari market.”
For his part, the CEO of Lesha Bank, Mr. Abdul Rahman Totonji, said: “The announcement of the launch of the new name of the bank, “Lesha Bank”, is a special occasion for all of us to highlight a new phase that we are leading towards sustainable growth, based on a modern and dynamic brand that puts our partners at the heart of our strategy. We look forward to reaching higher levels and providing our loyal investors with a more diversified set of distinguished investment opportunities. Thanks to our highly qualified team and strong shareholder base, we are proud to be the preferred partner for our clients' stable investments in order to support them in achieving their financial aspirations."
Lesha Bank, formerly known as Qatar First Bank, is the first independent Shariah-compliant investment bank licensed by the Qatar Financial Center Regulatory Authority and listed on the Qatar Stock Exchange under the symbol (QSE:QFBQ).