Baladna announced the conclusion of a historic manufacturing agreement with the Bell Group, the global giant in the cheese industry. This cooperation presents a wide range of new business opportunities for both companies, the first of which is the production of “Baladna” for The Laughing Cow® cheese in 2023, followed by the production of more products of the “Bell” group in the near future.
The local manufacture of world-famous products with international brands such as "Bell" contributes to reducing imports from abroad, gives greater stability to the level of availability of food products in stores and protects them from supply chain disruptions, as well as providing "Baladna" products to be a more responsible choice and in increasing environmental awareness for consumers in Qatar.
Mr. Malcolm Jordan, CEO of Baladna, commented: “We are pleased to sign this agreement with the Bell Group, the world leader in the cheese industry. This cooperation will allow us to expand our offering of dairy and dairy products in Qatar, and provide our customers with more high-quality products. As a leading dairy brand in Qatar, Baladna is committed to supporting efforts to promote food sustainability in the country, and we look forward to benefiting from the distinguished experience of the Bell Group, expanding our range of products, and making international brands more available to the Qatari market. The partnership will have a positive impact on the dairy and dairy products industry in Qatar, and will enrich consumer choices.”
It is worth noting that the "Bell" group is better known in the region through Abu Al Walad cheese, and it enjoys a long history and a great reputation in the cheese industry, as its roots go back to 1865. The international brands produced by the group include "The Laughing Cow" and "" Kiri, Babybell, Boursin, Nurishh, Pom'Potes and GoGo SqueeZ are available in nearly 120 countries.
For his part, Garo Matossian, CEO of the Bell Group in the Near and Middle East, said: “The Bell Group is very keen on reaching new consumers with its products, and building sustainable partnerships with local producers around the world. This strategic partnership with Baladna represents In Qatar, it is an important step forward towards strengthening our presence in the Gulf region, in line with our mission to provide healthy and responsible food products. We are proud of our partnership with "Baladna" - the national company of Qatar. By combining their experience with our delicious cream cheese and our knowledge of cheese products This partnership will enable us to offer consumers delicious and nutritious cheeses, and will become a leading experience in the fast-growing dairy products market in the region.” The manufacturing agreement between Baladna and Bell Group officially entered into force on Thursday, February 16, 2023.
The partnership with Bell Group comes within the framework of Baladna's permanent commitment to expanding its successful production model and ensuring self-sufficiency in milk and dairy products in Qatar. As a 100% Qatari company, Baladna is dedicated to providing high-quality, locally sourced products to the Qatari market, and promoting sustainable food production with minimal impact on the environment. The company exports milk and dairy products and juices to regional markets, including Yemen, Afghanistan, Iraq and the Sultanate of Oman.